Tags: Tolu Ogunkoya

Nigeria’s Ad Spend Increases To N97.9b In 2015

Nigeria’s advertising industry recorded media spend of N97.9 billion in  2015 against the N93.1 billion recorded in 2014; representing an increase of 5.2 per cent. This information is contained in the just-released 2015 Mediafacts, a key media resource for marketing professionals in West and Central Africa. According to the publication, produced annually by mediaReach OMD,…