Tags: spend of N97.9 billion in 2015

Nigeria’s Ad Spend Increases To N97.9b In 2015

Nigeria’s advertising industry recorded media spend of N97.9 billion in  2015 against the N93.1 billion recorded in 2014; representing an increase of 5.2 per cent. This information is contained in the just-released 2015 Mediafacts, a key media resource for marketing professionals in West and Central Africa. According to the publication, produced annually by mediaReach OMD,…