Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due to limited data availability and the inability to track audience engagement in near…
By: Philip Odiakose In recent years, influencer marketing has become a crucial part of many brands’ marketing strategies. The power of social media and the rise of influencers have given brands the opportunity to reach a wider audience, increase brand awareness, and drive sales. However, with this increased visibility comes a need for brands to monitor…
P+ Measurement Services, Nigeria’s foremost Independent Public Relations measurement and evaluation agency have attained double laurels at this year’s Industry Awards where it clinched the Leader in PR Measurement & Industry Influencer Awards (Public Relations), for its quality offerings that surpass clients’ expectations and leading position in the sector. The awards come on the heels…
P+ Measurement Services, Nigeria’s leading Independent Public Relations (PR) measurement and evaluation agency, has introduced “Get-Reports” a product that allows the purchase of PR performance audit reports. It is the first of its kind in the Nigerian Public Relations industry. The product spans across areas which includes 22 Commercial Nigerian Banks PR Performance Audit Report;…
By Queen Nwabueze One revolution that happened in the public relations ‘sector’ is the reality that there are now Independent PR measurement and evaluation consultancies who can prove Public Relations ROO (Return on Objective) for good. Over the years, measuring the true value of Public Relations has been the biggest challenge for the marketing communicator.…
P+ Measurement Services, an independent public relations (PR) measurement and evaluation agency, has revamped its Independent public relations(PR) performance audit reporting services as part of measures aimed at enhancing clients’ efficiency. The newly improved audit reporting template will help the agency broaden and maximise its offerings, by providing inference driven PR measurement and performance audit…
P+ Measurement Services, Nigeria’s foremost Independent Public Relations (PR) measurement and evaluation agency, marks its fifth-year of successful operation in Nigeria with qualitative offerings that surpasses clients’ expectation. The leading agency with expertise in Media Monitoring, PR Measurement and Audit, CEO Media Performance and Advisory, has offered services to over 45 brands and 15 Public…
P+ Measurement Services, Nigeria’s foremost and fastest growing Independent Public Relations (PR) Measurement Agency, has elevated its key personnel to new positions for optimum efficiency and to maintain its stance as a thought leader in the Industry. Philip Odiakose, erudite personnel who has demonstrated a high sense of commitment to the development of the organization…
In a bid to further its capacity in creating authentic and pioneering media measurement standards for brands and agencies in the Nigerian communications sphere, P+ Measurement Services has appointed Public Relations measurement expert, Philip Odiakose, as its lead consultant. Philip is a specialist in PR Measurement, Media performance index, Media monitoring and brand health analysis…
It was a joyous day for a reputable media measurement expert, Philip Odiakose, and his sweetheart, Lyma Balogun, when they exchanged marital vows on May 16, 2015 in the presence of crème-de-la-crème of the society. The Edo State-born Odiakose could not hide his smiles as he finally married his brilliant angel, who he has dated…