Nigeria’s foremost Media Intelligence agency, P+ Measurement Services is set to host its quarterly edition of EvaluatePR, as it welcomes all Communications and PR professionals around the globe to the 20th edition of the event. Evaluate PR is an enlightening, interactive and informative event, featuring Communications, Public Relations, and Media Monitoring professionals who will be…
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Double Win by P+ Measurement Services at The Industry Award
P+ Measurement Services, Nigeria’s foremost Independent Public Relations measurement and evaluation agency have attained double laurels at this year’s Industry Awards where it clinched the Leader in PR Measurement & Industry Influencer Awards (Public Relations), for its quality offerings that surpass clients’ expectations and leading position in the sector. The awards come on the heels…
P+ Measurement Services launches Media Monitoring and Evaluation Support for MSMEs in Nigeria
Nigeria’s leading and foremost media intelligence agency, P+ Measurement Services partners Africa’s leading Opportunities and Resource Platform for Micro, Small and Medium Enterprises, MSME Africa to launch a tailored Media Monitoring and Evaluation Services for MSMEs in Nigeria. The service, which is the first of its kind in the Nigerian Media Monitoring and Evaluation Industry…
P+ Measurement Services Rolls Out Media Intelligence Solution for PR Industry
P+ Measurement Services, Nigeria’s leading Independent Public Relations (PR) measurement and evaluation agency, has introduced “Get-Reports” a product that allows the purchase of PR performance audit reports. It is the first of its kind in the Nigerian Public Relations industry. The product spans across areas which includes 22 Commercial Nigerian Banks PR Performance Audit Report;…
Advocating for Nigerian Media Monitoring and Measurement Association (NiMMA)
By Queen Nwabueze One revolution that happened in the public relations ‘sector’ is the reality that there are now Independent PR measurement and evaluation consultancies who can prove Public Relations ROO (Return on Objective) for good. Over the years, measuring the true value of Public Relations has been the biggest challenge for the marketing communicator.…
Who should measure PR?
By Queen Nwabueze In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies, impression counts, and clicks ALONE don’t measure awareness and other outcomes. Therefore, unless you plan and measure in a way that matters, campaign success may not be in…
P+ Releases Upgraded Strategic PR Audit Report Process In Nigeria
P+ Measurement Services, an independent public relations (PR) measurement and evaluation agency, has revamped its Independent public relations(PR) performance audit reporting services as part of measures aimed at enhancing clients’ efficiency. The newly improved audit reporting template will help the agency broaden and maximise its offerings, by providing inference driven PR measurement and performance audit…
P+ Measurement Services Hosts 2020 AMEC Measurement Month In Nigeria
Despite recent developments succeeding the global impact of COVID-19 pandemic, the International Association for the Measurement and Evaluation of Communication (AMEC), an international regulator for media measurement and evaluation is organizing its annual AMEC Measurement Month in November 2020. The event brings together over 160 members of the association in 86 different countries of the…
P+ Measurement Services Marks Five Years of Effective Operation with Unique Offerings
P+ Measurement Services, Nigeria’s foremost Independent Public Relations (PR) measurement and evaluation agency, marks its fifth-year of successful operation in Nigeria with qualitative offerings that surpasses clients’ expectation. The leading agency with expertise in Media Monitoring, PR Measurement and Audit, CEO Media Performance and Advisory, has offered services to over 45 brands and 15 Public…
Q3 Media Audit Report: Agency Highlights Media Performance of Nigerian Banking and Insurance Industry.
ThisDay newspaper was the most sought after publication for banks, as BusinessDay newspaper was the most sought after publication for insurance companies in terms of placement of adverts in the media. This was evidently evaluated by P+ Measurement Services, Nigeria’s foremost PR Measurement and Evaluation agency. The report, based on the research data for advert…