Bukola Olopade, Former Commissioner for Sports in Ogun State and other stakeholders in the sports sector have commended Rite Foods Limited on its commitment to sports development in Nigeria.
The commendation came at a press conference organized by Nilayo Sports Management Limited on Tuesday, to formally announce the second edition of the King’s Cup Golf Tournament scheduled to hold on October 10, 2021 in Abeokuta, Ogun State.
Rite Foods Limited, makers of Nigeria’s favorite Bigi drinks, Rite sausages and leading energy drink brand, Fearless, is the official beverage sponsor of the King’s Cup Golf Tournament.
Mr. Olopade, who is also the Managing Director and Chief Executive Officer of Nilayo Sports Management Limited (NSML), organizers of the King’s Cup Golf Tournament, eulogized Rite Foods Limited for its commitment to promoting sports development in Nigeria, particularly in sponsoring the golf tournament and called on other organizations to emulate the leading brand in the food and beverage sector.
On his part, Wale Adeogun, Chairman, Local Organizing Committee of the King’s Cup Golf Tournament, also applauded the effort of Rite Foods Limited for throwing its weight behind the competition.
“We must extol Rite Foods Limited for its giant stride in supporting sporting events of this nature that seek to unite the people at the grassroot level. We appreciate the company for believing in this course that would empower our people and communities,” he said.
Speaking on the sponsorship, Boluwatife Adedugbe, Assistant Brand Manager, Beverage and Bakery, Rite Foods Limited, stated that the company’s operations are centered on consumer satisfaction, and that sports create a unifying platform for consumers to connect with their various brands.
“As a company, we ensure we throw our weight and support for such sporting platforms like the King’s Cup Golf Tournament because it helps us connect and get closer to our consumers. The golf tournament creates a unifying platform to help us unite consumers with our brands and the people of Abeokuta, hence, the reason for sponsoring this golf tournament,” she added.
Rite Foods Limited has been a great supporter of people-oriented platforms where it significantly supports causes that add value to people and use existing platforms to innovate and create a uniting point for its consumers across the country.
Four teams will compete at the second edition of the King’s cup golf tournament. The teams represent the four kingdoms in Egbaland and they are Team Alake, Team Gbagura, Team Owu and Team Oke-Ona, all battling for the prize.
Rite Foods Limited has assured all golfers and athletes participating in the competition of adequate refreshment with the provision of water points at the golf course to help revitalize the participants during the competition.