Tags: John Ehiguese

Don’t Mix Nation Branding With Gov’t Communication—Expert Warns

A brand expert has warned that combining the business of nation branding with government communication is dangerous. Miss Wendy Tlou, Chief Marketing Officer, Brand South Africa, said this at the 2014 Public Relations Consultants Association of Nigeria (PRCAN) Annual Public Relations Gold Medal Lecture themed ‘Destination Marketing: A Case Study of The South Africa Experience’…