FG Launches Branding Challenge to Celebrate Nigeria @ 60

Nigeria-@-60-Brand

In preparation of Nigeria’s Diamond Jubilee next month, the Federal Government has called on Nigerians to submit creative ideas that can brand the anniversary.

On October 1, 2020, Nigeria will be celebrating its Diamond Jubilee as it turns 60 years.

As part of the activities to mark the celebration, the Minister of Communications and Digital Economy, Dr Isa Pantami, revealed on Saturday in Abuja that the Federal Government of Nigeria, under the leadership of President Muhammadu Buhari, has approved an inclusive National Independence Celebration program in line with COVID-19 protocols and guidelines.

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Pantami, who is also the Chairman, Diamond, Innovation, Change Sub-Committee, Nigeria @60 Inter-ministerial Committee, said that to ensure inclusiveness, the thematic and creative aspects of the event would be designed by Nigerians for Nigeria, focusing on the proposed theme “Together at 60”.

“It is a day that reminds every citizen about the dawn of the nation we call our country, a diverse nation with resilient and hardworking people. “Nigerians have gone far and wide, impacting their communities and the world at large and as the saying goes, we are only as strong as we are united, as weak as we are divided,” he said.

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The challenge, according to the minister, is looking for talented, critical thinking and creative individuals or teams to produce the slogan, photograph, and a poem for Nigerians to mark the country’s 60th Anniversary, from 1st October 2020 to 30th December 2021.

Nigerians have been urged to participate in the challenge by visiting the challenge portal: https://nigeriaAt60.gov.ng and also vote for the best brand through the same platform.

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Patami also stated that the best brand and concept will be presented to President Muhammadu Buhari and adopted for celebrating the country’s 60th anniversary.

“The winners will also receive prizes, in addition to being part of this epoch-making event,” he said.

 

 

 

 

 

 

 

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