OMD Is An Indomitable Force—de Nardis

Mainardo de Nardis

Global leading media buying agency, OMD, has once again proved to be an indomitable force as the company garnered more awards than any other agency network in its category at the recent 2016 Young Lions Media global competition held in Cannes, France. The agency clinched a total of 63 medals across many different categories in the competition.

Mainardo de Nardis OMD CEO Worldwide, said the agency won 3 grand prix, 9 gold, 16 silver and a staggering 35 bronze. The CEO said “OMD has again without doubt stolen a march on its competitors at one of the most prestigious creative competitions in the industry.”

The competition affords the next generation of industry leaders the opportunity to prove themselves by creating campaigns during the Festival week, where more than 400 contestants from around the globe compete in seven categories, ranging from PR to Media, Cyber, Design, Print, Film, Marketers and.

According to de Nardis, OMD’s accolades were awarded for work across a broad spectrum of client categories – including automotive, CPG, financial services, media, retail, sports goods and technology – by OMD agencies across the globe.

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Apart from being the most awarded media agency in the Media category, he said OMD also topped the rankings in Digital Craft, Creative Effectiveness, Cyber, Integrated, Film, Film Craft and Health & Wellness categories.

“We are thrilled and proud to have been awarded and recognised once again for our commitment to stronger, smarter and better work for our clients. Creativity remains at the core of everything we do at OMD and as the landscape changes in our industry we have the agility and the talent to lead and equally make our clients leaders in their categories as well. We wish to thank all of our incredible clients that make this possible – and our people, without whom none of this would be possible”, said de Nardis.

Corroborating him, Tolu Ogunkoya, CEO, mediaReach Nigeria stated: “Our global winning culture cascades into our local markets; we train our talent on an on-going basis, including regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and raise the game.  Additionally, we have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome current business challenges of our Clients.”

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mediaReach OMD Nigeria represented Nigeria at the Cannes Young Lions Media global competition. Ogunkoya disclosed “this is our 7th time at the Cannes, since 2008.”

The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in marketing communications. It is also the greatest opportunity of the year for industry professionals to network and learn about brand communications.

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc.(NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service networks OMD, PHD and Hearts & Science; the Annalect global data and analytics platform; the Accuen global programmatic buying platform; global performance marketing agency Resolution Media; as well as a number of specialty media communications companies.

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mediaReach OMD ( is the leading Media Agency in West Africa, having presence in Nigeria, Ghana and Cameroon.

mediaReach OMD started its operation in Nigeria 17 years ago and has been consistently ranked No. 1 by RECMA (since report started for Nigeria in 2011).  In February 2016, OMD Worldwide was awarded ‘Most the Creative & Innovative Network of the Year’ for the 10th consecutive time by the Gunn Report for Media, which is the industry standard for evaluating media creativity, innovation and effectiveness. In May 2016 OMD Worldwide was crowned ‘Agency Network of the Year’ at Festival of Media Global 2016.

mediaReach OMD has also been instrumental in publishing the Media Facts Book annually, for over a decade with an objective to organize media information in the West & Central Africa region and make such easily accessible and useful to all.

mediaReach OMD continues to be a thought leader and the pioneer of various initiatives at the industry level, including syndicated and proprietary researches.


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