Heritage Bank Children’s Day Party Records Success

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On Children’s Day in Nigeria on Wednesday, May 27, 2015, some kids were treated to a week-long fun by Heritage Bank. The occasion took place at the famous Dream World Carnival in Lekki, Lagos in collaboration with Inspiration FM.

Apart from different activities the participating children were involved in, they went home with several gift items.

The Heritage Bank Children’s Day Program was organized to expose the kids to financial education and fire their aspiration to imbibe the culture of creating, managing and preserving wealth from childhood.

It was also attended by Heritage Bank Financial Literacy Brand Ambassador, Miss Zuriel Oduwole, who was also very active during the campaign. She stressed the importance of saving for the raining days as well as aiming high to achieve the good things of life.

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Most of the students present revealed that their perception of banking had been changed through the program while a few others said they had been assisted to identify their interest in pursuing a career in banking and finance.

While speaking at one of the Treasure Hunt events that took place at The Riverbank School, Victoria Island, Lagos, Head Customer Engagement Heritage Bank, Kika Akpenyi, said the activity was organised to help develop the children’s knowledge of/and interest in banking and financial matters.

Nora Tuoyo, a grade 3 teacher of Riverbank School, lauded the Bank’s initiative as capable of enlightening the children to be aware of how to make money legitimately in future through sound money management principles.

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The top three winners from the school were all filled with excitement as they revealed that the event has taught them to be smart and revealed how interesting banking institution is.

During the ‘My Day as a Banker’ segment of the program, students drawn from various schools in Lagos were invited to the bank’s head office in Victoria Island, where they were placed in various departments and given different roles to play for the day in the banking hall. These roles bothered on day-to-day banking operations.

The Manager of Heritage Bank branch in Ikoyi, Kufre Tide, explained that the event was aimed at engaging the children with information about banking, investment and other financial operations as a strategy of creating future generation of inspired, enlightened and committed wealth creators and managers for the country.

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Heritage Bank’s wealth creation, preservation and transfer ideology birthed Bud Savings Account targeted at children and young adults, an innovative product that provides a new world of benefits to customers and helps them through their journey to financial independence. The Bud savings account comes in three (3) variants which includes Bud Mini (0-12yrs), Bud Teen (13-17yrs) and Bud Maxx (18-25yrs). With this innovation, the bank seeks to help customers save towards targeted financial goals while enhancing the quality education of children among other benefits.

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