Most start-up owners do not set out so they can sell their business at the finish line, but they often feel the need to eventually, either because they no longer have the means to sustain it, they consider it much more profitable to sell or they want to chase other dreams or develop new ideas.
Selling a start-up is a big step and one many business owners consider from time to time. Understanding how best to go about the process however is essential, so Jumia travel helps with these tips.
Do a SWOT analysis
SWOT analysis simply entails defining strengths, weaknesses, opportunities and threats of your start-up. Doing the analysis is essential as it prepares you for discussions with prospective buyers. You know all there is to know about the business and the strategies you have employed over time and so you are able to respond thoughtfully when potential buyers quiz you.
Pay for audits
Before you sell, you have to ensure your house is in order financially. Most buyers are wary of financial statements that have not been reviewed or audited by an external firm. To quell and doubts that may possibly dissuade potential buyers, ensure you have at least three years of audited financials prior to the point of sale.
Know the real value of your start-up
A majority of start-up owners looking to sell tend to overvalue their businesses and this can be understandable, considering they invested so much time and energy into building it, that equate effort for value. Unfortunately, placing a value much higher than the real value of the start-up can make it very hard to sell. Before you take your business to the market, ensure you are realistic about how much your company is truly worth. Offer it at a price that is not only fair to you but also accurately represents the true value of the business.
Have a plan in place for next step
You do not want to make a sale and be left on the side-lines. Before you sell, make sure you have a solid plan in place for the future. Consider the next best steps to take and plan towards it, it could be starting a different business, devoting your life to doing charity work or teaching others etc. Ensure it is something. Having a future plan also eliminates the fear of the unknown, improving your chances of going through with the sale.
Nkem Ndem is a PR Associate at Jumia Travel.
