The Imperative of Independent Pre-Acquisition Audits for Out-of-Home (OOH) Campaigns

By: Philip Odiakose In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high, and the margin for error is slim. As a seasoned Chief Media Analyst with over a decade of experience in media monitoring and research, I have seen firsthand the potential pitfalls that await advertisers and…

Fresh Crisis Hits Heritage Bank As NUBIFIE Shuts Down Bank’s Headquarters

THE WITNESS is reporting that the National Union of Banks, Insurance and Financial Institutions Employees (NUBIFIE), has shut down Heritage Bank’s head office in Lagos following the sack of over 1000 personnel by the management of lender led by Mr. Akinola George-Taylor without following due process. The union said it had resolved to continue with…

Dangote Crashes Diesel Price To N1,000 Per Litre

In an unprecedented move, Dangote Petroleum Refinery has announced a further reduction of the price of diesel from 1200 to 1,000 naira per litre. While rolling out the products, the refinery supplied at a substantially reduced price of N1,200 per litre three weeks ago, representing over 30 per cent reduction from the previous market price of about N1,600…

GTCO Plc Releases 2023 Full year Audited Result, Reports Profit Before Tax of ₦609.3billion

Guaranty Trust Holding Company Plc (“GTCO” or the “Group”) has released its Audited Consolidated and Separate Financial Statements for the year ended December 31, 2023, to the Nigerian Exchange Group (NGX) and London Stock Exchange (LSE). The Group reported profit before tax of ₦609.3billion, representing an increase of 184.5% over₦214.2billion recorded in the corresponding year…

Wema Bank Fined N61.4m For Breaching Nigerian Laws

Wema Bank found itself on the wrong side of 7 Nigerian laws in 2023, paying penalties totalling N61.350 million in one year. This was revealed in the bank’s full-year 2023 financial statement, which showed that the lender contravened a cybersecurity law, a section of the Bank and Other Financial Institutions Act (BOFIA) 2020, the Central…

Mouka Celebrates World Sleep Day, Calls For Sleep Equity

Mouka, Nigeria’s leading manufacturer of mattresses, pillows, and beddings, joins the World Sleep Society and other organizations to mark this year’s World Sleep Day (WSD) on 15th March. The award-winning company celebrates WSD annually to raise awareness of the importance of good sleep for a better life. The brand has been at the forefront of…

REDTV Premieres Season 2 of ‘When Are We Getting Married?’

REDTV, United Bank for Africa’s Lifestyle and Entertainment channel, proudly announces the highly-anticipated launch of the second season of its hit show – ‘When are we getting married’. The captivating series, renowned for its unique blend of romance, humour, and real-life relationship dynamics, promises its teeming viewers an even more engaging and thrilling experience in its…

Stanbic IBTC Pension Managers Renovates Yaba Psychiatric Hospital Ward With Over N100m

In a significant display of corporate social responsibility, Stanbic IBTC Pension Managers, a subsidiary of Stanbic IBTC Holdings and a leading pension fund administrator in Nigeria, has renovated the Yaba Psychiatric Hospital Ward MS/F3 in Lagos, which includes female and male wings, as well as offices for medical personnel and a recreation area for the…

305 Host Communities Youths Complete Dangote Cement’s Vocational Empowerment Programmes

No fewer than 305 youths from the Dangote Cement Ibese plant’s 17 host communities have so far been trained and empowered with multi-million Naira start-up packs in different vocations since the commencement of operations by the Cement Company in Ibese, the Company management has disclosed. This is just as the Ogun State government lauded the…

Yetunde Adegbite Spotlights Digital Innovation Opportunities for Advertisers

In an inspiring call to action at the World Out of Home Organization (WOO) Forum, Yetunde Adegbite, Managing Director iProspect Nigeria, an integrated marketing communications under Dentsu has emphasized the significant digital transformation opportunities awaiting out-of-home (OOH) advertising professionals, particularly in emerging markets. Delivering a keynote on “The Market & Media Landscape of Nigeria,” Yetunde’s…