By: Philip Odiakose In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high, and the margin for error is slim. As a seasoned Chief Media Analyst with over a decade of experience in media monitoring and research, I have seen firsthand the potential pitfalls that await advertisers and…
The Imperative of Independent Pre-Acquisition Audits for Out-of-Home (OOH) Campaigns
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