Harsh Economy Bites Hard On PR Giant, Quadrant; Sacks 13 Staff

Quadrant PR

There seems to be crisis rocking one of the top public relations firms in Nigeria, The Quadrant Company, also known as TQC.

Over the weekend, the company, tucked inside GRA Ikeja, Lagos, reportedly laid off some of its employees.

This, reports said, has caused uncertainty among other members of staff of TQC, which manages accounts of big organisations.

For those who known about TQC too well, it boasts of several workers. In fact, it is believed that the agency has the highest number of workforce in the industry.

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Aproko247 gathered that about 13 staff of the company were sacked, including its Finance Controller, Femi Olaleye.

The reason for the massive disengagement was not known as at press time, but sources said it is a result of harsh economy climate that has affected almost all the integrated marketing communication businesses in the country.

It was also said that the workers were sacked when the Managing Director of the agency, Bolaji Okusaga was on vacation, but was reportedly briefed about the action.

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It would be recalled that since the frontline agency lost the lucrative Etisalat, Guinness Corporate and British America Tobacco businesses to Chain Reactions and Xlr8 respectively, hard times had set in.

The Okusaga led agency made it up by winning the Coca-Cola PR business but the income from the soft drink giant brief is said to be in short supply for the near huge workforce in the Troyka’s PR agency.

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According sources, the disengagement plan, which took all the members of staff by surprise was carried out by Tosin Adefeko, the agency deputy managing director in full backing of the Troyka Holdings.

Apart from Coca-Cola that is the agency full PR brief with retainership, TQC also manages Microsoft, Intel, CNN and British Airwave accounts albeit project by project basis.

Additional information from http://789marketing.com.ng/pr-giant-quadrant-downsizes-disengages-13/

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