Casers Group Acquires Mawal Group

A merger between Casers Group and Mawal Group has been announced. This followed a series of meetings between the two firms.

Enyi Odigbo, Chairman and Chief Executive Officer of Casers Group, explained that the acquisition of Mawal, a leading marketing communications network in French West and Central Africa, is a demonstration of “our commitment to prudently deploy resources that will deliver unassailable value to existing and prospective local and multinational clients.”

He added that, “This strategic combination eliminates the need for businesses which require a regional marketing communications solution to seek partners on a country by country basis, which often results in disparate service levels, in terms of quality and resource deployment.”

With the merger, Caser Group hopes to provide its services to several countries in Africa.

Also, because of the latest development, founder and Executive Chairperson of Mawal Group, Mrs Mareme Malong will retire but will continue to serve as adviser to the board.

Malong stated that she and her team members “are excited at this development because it is the coming together of like-minded Africans to form a more formidable entity that will outperform our individual operations. I cannot wish for a better retirement confident that I have left Mawal in the hands of partners I have come to trust.”

Casers Group, through this acquisition, now offers services in advertising, DDB and BBDO; media – Capital Media, NEXUS and Space: digital communications – Mobius; production -WOW; experiential marketing – ACTIV8; and design and brand consultancy – MAGENTA.

Casers Group was established in 1987 as a strategic marketing communication and media investment company with interest in a diverse portfolio of businesses in the integrated marketing communication industry.

The Group is committed to achieving its growth aspirations by continually identifying, investing in and nurturing high potential communications and media properties across sectors and geographies.

Casers Group’s impressive portfolio of global and regional brands includes Diageo, Visa, Unilever, Pernod Ricard, MTN, The Global Fund, GCB, NHIS amongst others.

Its office is located on Plot 5, Oniru Road, Victoria Island, Lagos.