Doyin Investment Introduces Instant Noodles

For many years, after the introduction of noodles into the Nigerian market, consumers of the variety of instant foods called noodles have yearned for a premium brand that will satisfy their needs, but all to no avail. However, going by the latest information reaching Aproko247, respite may have finally come to lovers of noodles as Doyin Investment, a Nigerian conglomerate, has ventured into the market with its launch of Doyin Instant Noodles.

Speaking through the company’s Finance Controller, Stephen Daramola, the Chairman/CEO of Doyin Group, Prince Samuel Adedoyin, disclosed that his company entered into the market to bring succour to consumers of noodles in Nigeria, who have before now waited for a health friendly product.

“We looked into the market and the consumption pattern of all classes of Nigerians in the area of foods, we realized the opportunity in instant noodles as food item that is generally consumed by all classes of people. We value the health of our consumers, so we developed our instant noodle products to be rich in vitamins, carbohydrate and other nutritional values that will make our products to stand out,” the Doyin Group boss said.

The renowned industrialist also explained that, “the idea of Doyin Instant Noodles to join our stream of products started barely a year ago and to the glory of God we are here today to launch it into the market.”

Also commenting on the launch of Doyin Instant, which comes in Chicken Flavour, Biodun Awoyemi, the company’s Marketing Manager, noted that the newly launched product is a product of thorough research and consumer dynamics in Nigeria’s Fast Moving Consumer Goods, FMCG, sub-sector.

“Initially, the perception in the market is that there is a ceiling in terms of taste of noodles. But, here we have been able to research into the noodles market and we discovered that if the noodles is delicious and its aroma is a bit stronger, the product comes out better,” he submitted, adding that Doyin Instant Noodles, which comes in 100g, is manufactured to global quality standard for food products and spiced with the unique chicken flavour. He also said that the new product is different from other brands of noodles already in the market.

“We are therefore introducing Doyin Instant Noodles, starting with 100gm sachets. The product can stand out with its unique, inviting, appealing and strong aroma.  Apart from that, we have ensured that it does not match or stick and it is delicious. It is produced in terms of taste for class A, but positioned for the mass market. Its exotic spices are blended in a way to give the noodle a mouth watering goodness which people are asking for,” Awoyemi revealed.

On his part, the company’s Senior Head of Sale, Duru Nnamdi, observed that the noodles market will never remain the same again with the introduction of the premium quality Doyin Instant Noodles to the market.

“In the last one month, our distributors have expressed delights on the new product. In terms of quality content and the packaging, Doyin Noodles hold the ace. It is packaged in a colourful red and yellow outer crton, containing forty sachets of 100gm. The pack can compete well with others on market shelf,” Duru said.

In the next one year, the company is poised to occupy between 25% and 35% share of the noodles market.